Freelance graphic designer based in Long Beach, Southern California.
Practice & Pedagogy
 Bob Murphy Access Center
 Dissonance
LUZ SP18
Binaca
Cultural Dualities
Windex
From Within
Posters

WINDEX

Ad Campaign
Glass Cleaner 

Case Study
Art Direction
2018
Windex is a glass cleaner with a claim for smudge-free glass surfaces when it is used for cleaning.

Prompt

Present an ad campaign for a glass cleaner that showcases (or exagerrates) its claim.

Design

The human subjects were reduced to line sketches, while the product’s claim is rendered as invisible glass vessels, making the liquid contained inside them seem as if they’re floating.


Freelance graphic designer based in Long Beach, Southern California.


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Some works were designed as either studies or used in academic settings.

No copyright infringement intended.
Some works were designed as either studies or used in academic settings.

No copyright infringement intended.