Freelance graphic designer based in Long Beach, Southern California.
Practice & Pedagogy
 Bob Murphy Access Center
 Dissonance
LUZ SP18
Binaca
Cultural Dualities
Windex
From Within
Posters

BOB MURPHY ACCESS CENTER

Visual Identity (Logo) 

Bob Murphy Access Center
Conception, Execution
2021
The Bob Murphy Access Center (BMAC) has relocated to a new modern office space, which prompts the plan to update the office’s logo mark. BMAC is California State University, Long Beach’s (CSULB) campus hub for student-related accessibility needs.

Prompt

Update BMAC’s logo to represent a distinct identity that convey its accessibility services.

Design

The following conditions need to be met:

  1. Accessibility is a forefront visual imagery.
  2. Incorporate an identity element from CSULB.
  3. The new logo needs to have warmth.

Old Logo

Explorations

Final Draft Selected

Primary Logo

Vertical Lock Up

Freelance graphic designer based in Long Beach, Southern California.


︎ ︎ ︎
Some works were designed as either studies or used in academic settings.

No copyright infringement intended.
Some works were designed as either studies or used in academic settings.

No copyright infringement intended.